You made the right choice deciding to make Botox available to patients at your practice. It’s a great draw for any practice, and the small amount of time needed per patient, and the cost effectiveness, makes it incredibly time effective too. It’s an all around win, but you need to know the basics of how to provide Botox services, before you make it a staple offer at your clinic.
Most States have specific terms about the practice and establishment that provides Botox. While Botulinum toxins like Botox and Restylane can be administered by medical practitioners, physicians, cosmetic surgeons, nurses and physician assistants too, informed patients will seek out an experienced and careful provider. So your priorities are important. If you’re aiming for the low end of the market, you can rush through the patients who simply cover the expense, but that sweatshop approach won’t take you too far. Instead, if you start off allotting more time and detail per patient, you will build a strong patient base that will expand through recommendations and referrals- and after the initial slow period, you’ll be seeing even more patients. Because even spas and massage centers offer Botox, under a figurehead physician’s name, and while some patients might fall for that level of negligence, most will not. Especially in States like Florida, a medical background is essential to obtain a license to legally be permitted to administer Botox injections and fillers like Restylane.
And it’s all about your skill and expertise. You may have a wall full of degrees, but if you fail to reassure your patients, or explain to them the procedure and the action of the products that you are going to inject, then patients will not be satisfied- in fact, it is ethical to make sure that your patients are informed. This is only possible if you undertake a full fledged training course, with adequate trials and practice, before you start working with patients. Another thing is that you should always to remember to work from a clinical setting, or at least, a fully equipped location that can deal with any previously undetected allergic reactions or emergencies with the procedure. Also, be sure to inform patients about potential adverse effects, common to rare. Regardless of whether you’re a doctor, surgeon, nurse or dentist – these rules are applicable. Not only does this cover the medicolegal aspect of informed consent, but well, patient satisfaction is key, too, especially in cosmetic procedures like Botox.
Another important consideration is staying up to date. Take online refresher courses if your schedule does not permit workshops, but stay up to date. This offers you the double opportunity to upgrade your skill set and improve your standing with patients and bring new patients in too, through networking and referrals. Most services receive online reviews – make sure yours stay positive. And this will be improved by patient feedback after the Botox has been administered too – your job does not end with the syringe.
It’s not just who provides the Botox that matters to patients. It’s how the Botox service is provided, that’ll tip the patient scales in your favor.
Sign up for our Botox Training Course here. (online format)
