What drives the large percentage of young people who get Botox?

Prejuvenation treatments are becoming more popular among young adults.

A rather peculiar occurrence may have transpired as individuals reach the tender age of 30: they may find themselves inundated with advertisements promoting the wonders of Botox and fillers. Their media pages are absolutely brimming with stunning before-and-after snapshots showcasing flawlessly smooth skin, gorgeously plumped lips, exquisitely sculpted cheekbones, impeccably arched eyebrows, the most exquisite buccal fat removal, and an endless array of captivating cat-eyed, concave-contoured “Instagram Faces” that defy gravity by effortlessly going “up” instead of the ordinary “down”. A video on TikTok this week has enlightened us about the possibility of injecting Botox into the shoulders, thereby creating the illusion of a more petite frame in photographs. 

Although widely used, with approximately 900,000 Botox injections performed annually in the UK, the aesthetic injectables industry lacks sufficient regulation. According to a recent study, it has been observed that over two-thirds of cosmetic practitioners responsible for administering injections lack the necessary qualifications as medical doctors. It is important to note that people with a variety of backgrounds can administer filler injections. Currently, there is a lack of national minimum standards for professional training or regulated qualifications, resulting in the availability of Botox treatments through unconventional channels such as hair salons, beauty apps, or Snapchat stories. 

The precise number of individuals who choose to undergo fillers is difficult to determine, but it is estimated that around 4.3 million people opt for this procedure annually. Furthermore, the age demographic has yet to be determined; nevertheless, it is important to bear in mind that it is presently against the law to provide treatment to individuals below the age of 18.

There are inherent risks associated with the procedure, including but not limited to pain, headaches, swelling, bruising, infection, temporary facial paralysis, and the potential for facial disfigurement. However, despite the numerous accounts of adverse effects such as sagging eyelids and partially immobilized facial muscles, the need for injectable “treatments” remains on a rapid upward trajectory. This trend is particularly evident among individuals in their twenties, who are increasingly choosing to undergo “prejuventation” treatments or “Baby Botox” as a proactive measure to prevent signs of aging. 

Two decades ago, plastic surgery was commonly regarded as a significant and transformative procedure. The procedure was notable for its high cost, protracted effects, and intrusive nature. It frequently involved a post-operative phase that included blood-soaked dressings and bruising around the eyes, which caused discomfort for the patient. In contemporary times, a growing number of young individuals perceive fillers as akin to routine grooming practices such as haircuts or manicures, thereby considering them an additional facet of their personal self-care regimen.

The notion of cognitive reframing suggests that injectables should not be perceived solely as a means of enhancing one’s appearance but rather as a form of self-affirmation. However, this perspective is deemed laughable by experts in the field. Adolescents, who have been exposed to a highly curated digital environment where they can easily manipulate their appearance with a simple click, are being advised to prioritize their personal happiness by the same entities that contribute to their deep-seated insecurities and dissatisfaction. 

When individuals are consistently exposed to the notion that natural appearances are deviating from the norm and that possessing silicone enhancements has become a symbol of social status, coupled with the prevailing idea that one can attain a resemblance to Kylie Jenner, a prominent figure associated with the proliferation of lip fillers, for a relatively modest sum, it is only natural for them to be enticed by the allure of dopamine-induced euphoria and the prospect of perpetual youthfulness. 

The trouble is, once you start down that path, it’s almost impossible to turn back. Because Botox and fillers are eliminated from the body after three to six months, patients must schedule regular touch-ups to sustain their rejuvenated appearance. It’s an ideal substance for new users to try. These days, altering one’s outward appearance is a simple process. Follow, filter, and filler is an appealing pipeline.

The prevalence of Love Islanders who have undergone extreme makeovers makes it interesting to see how our culture promotes cosmetic interventions as desirable. However, it is paradoxical that we simultaneously condemn gender-affirming surgery by labeling it “mutilation.” Indeed, the latter option entails a significantly higher degree of severity, intrusiveness, and permanence. 

However, it is crucial to recognize that both alternatives stem from a fundamental discontentment with one’s body image and a sense of dysphoria. This stems from the belief that by altering our external appearance, we can attain a heightened sense of self-worth and contentment internally. The proposed approach can be considered a cosmetic remedy for a psychological issue. Gender-affirming care is subject to rigorous regulation, ensuring that it adheres to stringent guidelines and thresholds. Unfortunately, the injectables industry is not in a favorable state.

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