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The Costs And Profit Of Administering Dermal Filler Treatments

The Costs And Profit Of Administering Dermal Filler Treatments

Dermal filler injectionMany dentists are wondering whether to incorporate dermal filler procedures into their dental practice, and are curious whether the profit that stands to be gained will actually compensate for the costs involved in offering these procedures. The answer is pretty straightforward: the profit more than adequately compensates for any costs required to practice dermal fillings, and as a matter of fact, just ten treatments will already cover the $4,900 cost of the formal training required for practicing dermal fillings. As for the continuing costs involved in continually offering these treatments, most of these costs are for the material used as dermal fillers, and for the equipment used to administer them. Any other costs are only with regard to general dental equipment, as well as with regard to accordingly updating the emergency medical kits required by law of dentists.

Costs of Dermal Fillers

The most commonly used material for the administering of dermal fillers is botulinum toxin. The most widely known producer of botulinum toxin is Botox. One Botox unit of botulinum toxin costs $5.65, and as such, a vial containing a hundred units of botulinum toxin would cost $565. A standard dermal filler procedure would require one case of forty to fifty units of botulinum toxin, and if administered appropriately and expertly, would only take around five minutes. Patients would generally pay ten to fifteen dollars for a single unit, and as such, a single treatment would cost anywhere from four hundred to nine hundred dollars. Other producers of botulinum toxin are Dystore and Xeomen, and although Dystore costs the same as Botox, Xeomen costs considerably less, as a single unit costs only $4.35, and a vial containing one hundred units would cost $435.

Botulinum toxin is not the only substance used for dermal fillers, however. Voluma, Belotero Balance, Restylane, and Juvederm Ultra XC all utilize an acid based hyaluronic material, while Radiesse uses a calcium based hydroxyapatite substance. These alternatives are administered through syringes, and a single syringe that contains one ml of dermal filler would cost anywhere between two hundred and ninety five dollars to four hundred dollars per syringe. The patient would generally pay double to triple the cost of the dermal filler, and treatment in this case would generally take only ten to fifteen minutes.

Other Equipment Costs

All other equipment required for the administering of dermal fillers are those that would already be found in all dental practices including gauzes and gloves. Although syringes are also required for botulinum toxin dermal fillers, most botulinum packages already come equipped with a pre-packaged disposable and sterile syringe. If dentists are interested in a more sophisticated and customized syringe, Comfortex syringes are 31-gauged, hold up to .3-.5 ml of material, and only cost twenty four cents per a single syringe.

All in all, other dental equipment required for dermal fillers besides for the fillers themselves would only amount to a few dollars at most.

Emergency Medical Kits

Obviously, dentists must always have an up to date medical kit in accordance to the specific procedures that they are offering, so that they will be prepared in the case of a possible complication. There are basically three additions that should be made before dentists incorporate dermal filler treatments into their general practice. The most obvious and most common complication prone to arise while administering dermal fillers would be bruising, swelling, and bloating as a result of the injected botulinum toxin. As such, dentists should make sure that their emergency medical kit contains an anti-bruising treatment, such as Arnica, which is a homeopathic agent used for anti-bruising. Another complication that may arise, although it is fairly rare, would be the accidental injection of the dermal filler into the blood vessels. As such, nitroglycerin, which comes in the form of ointments and topical creams, should be added to the emergency medical kit. The last important addition to the medical kit would be hyaluronidase, which would be used in the case of an accidental overdose injection of hyaluronic dermal fillers, such as Voluma and Restylane, as well as others mentioned above. The hyaluronidase will effectively break up the unwanted additional dermal filler.

Of course, these additions are all besides the standard emergency medical kits that dentists are required to have. And to ensure that there is always an appropriate response available in case of any complication, dentists should sign themselves up for an auto-renewal plan, so that they always have the latest and up to date medical equipment in their emergency medical kits.

All in all, integrating dermal filler treatments into one’s dental practice is a extremely wise investment, and will certainly pay itself off financially.

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Painless Botox Injections Part 3 [Dentox Tip of the Day]

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Botox in Dentistry

Botox in Dentistry

beautiful woman having an injection

Many dentists ask different questions about Botox and dermal fillers. The most common question asked is the impact of their use in a clinical perspective as well as in a practice management view. This article brings out the many clinical applications of Botox such as dental aesthetics, gummy smiles, facial aesthetics, TMJ, trigger point therapy, bruxism, dental sleep medicine and orofacial pain. Dermal fillers have a wide range of applications in the treatment of smile lines, gummy smiles, lip lines, smile design and black triangles.

Botox and lidocaine enhances trigger-point therapy, which is very vital in the treatment of orofacial pain and TMJ. This ensures that pain in the patients is eliminated during the therapy. Dental sleep medicine can be mixed with bruxism therapy to produce optimum dental solution. This gives the dentists an opportunity to obtain a successful long term prognosis in different dental cases by objectively scrutiny bruxism and carefully treating it.

Demonstration of the clinical aspects of these therapies is very simple and easy. This is done through case studies, monitoring data and taking photographs. Dermal fillers and Botox provide a variety of services as well as better esthetic and therapeutic outcomes for patients than it used to in the past. However, we should ask ourselves the productivity and profitability of these services to dental practices. They should only be used if they are profitable and productive.

Actually dental professionals are impressed and motivated by the clinical applications of dermal fillers and Botox. However, many people ask several questions on these services. They want to know the fees required to get these therapies. How much should be charged for Botox, trigger points, dermal fillers etc. Many dentists are always curious to know the productivity and profitability of these services. They are also eager to know the procedures involved in these practices. Most dentists invest in new technology, capital equipment and new techniques, but they collapse when they realize poor production and profit. Therefore, dentists should analyses the benefits of these practices well before investing in them.

Over the recent years, many dentists have used dermal fillers, Botox, dental sleep medicine, bruxism monitoring and trigger point therapy and they have given different feedbacks on these practices. A recent survey deduced that many dentists have incorporated all these services in their dental practice. Each of these treatments affects the monthly productivity. We can break out the impacts of these treatments to ensure that dentists make the right decisions.

Over the recent years, many dentists have used dermal fillers, Botox, dental sleep medicine, bruxism monitoring and trigger point therapy and they have given different feedbacks on these practices. A recent survey done the American academy of facial aesthetics has deduced that many dentists have incorporated all these services in their dental practice. Each of these treatments affects the monthly productivity. We can break out the impacts of these treatments to ensure that dentists make the right decisions.

It is worth noting that the dental professionals who took part in this survey are highly qualified and trained clinicians in the fields of botulinum toxin, dermal fillers, orofacial pain treatment, dental sleep medicine and bruxism monitoring. These professionals have a two years’ experience in these treatments.

Most these dental practices do not require laboratory fees or equipment purchase fees. The offices have enough capacity to incorporate the new services without any additional investment such as schedule time and additional treatment rooms. Most dental professionals have adequate time in their work schedules to perform additional procedures tat patients may need. The cost of dermal fillers or botulinum toxin is defined as the difference between the patients’ files and the profitability amount.

Some of the results formulated from the practical study have been highlighted below. The mean botulinum toxin treatment took about 10 minutes with the injection time being utmost 5 minutes. The mean patient fee was found to be $1,402 with a net profit or $1,014 being realized.

The mean dermal filler treatment took about 18 minutes with the injection time being utmost 11 minutes. The mean patient fee was found to be $1,475 with a net profit of $988 being realized.

The mean dermal filler and botulinum toxin combined treatment took about 28 minutes with the injection time being utmost 19 minutes. The mean patient fee was found to be $2,889 with a net profit of $2,132.

The mean trigger point treatment took about 12 minutes with an injection time of utmost 7 minutes. The patient fee was found to be $150 in the case where lidocaine was used. If botulinu was used the patient fee was $60 for a trigger point injection. A $13 per unit cost of the toxin was added.

In oral appliance therapy and bruxism monitoring, the treatment is quite different from the other treatments as it requires a low capital equipment investment. However, it will be able to provide the necessary objective data required for the determination of proper treatment plan. While determining the profitability, a laboratory fee should be considered. The mean rental fee was found to be $299 per month. The mean laboratory fees for a bruxism appliance were $119 and for a mandibular appliance it was $381. The average treatment time was about 40 minutes that included the seating and impression appointments.

To ensure you realize high productivity and profitability you should think rationally and come up with wise investment decisions. You should put into consideration your patients desires and needs and the extent of your market before investing in a new dental practice. Certainly taking our Botox Training and Dermal Fillers programs is a great first step.

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How Can Botox Benefit Your Dental Practice?

How Can Botox Benefit Your Dental Practice?

botox applied to lipsTo say that Botox has really taken off in the 21 years or since since it was introduced would be a vast understatement.  Botox is currently the most popular cosmetic procedure in North America with well over 2 million procedures performed in 2008, according to estimates from the American Society of Aesthetic Plastic Surgery.  That equates to 24% of all cosmetic procedures done that year, and 92% of them were done on women.  Botox has a safety record that beats nearly every other medication available.

Botox is the brand name of botulinum toxin.  After it is injected into facial muscles, it attaches to the nerve endings, blocking nerve signals to the muscles, paralyzing them but not blocking sensation.  It is the movement of these muscles that causes wrinkles in the first place, so when they cannot move, they cannot cause wrinkles.  These effects last 3-4 months, depending on a variety of factors.  The temporary nature of Botox is the reason it has such a great safety record.

The most common esthetic uses of Botox are smoothing the fine lines in the forehead and between and around the corners of the eyes.  As more and more dentists begin offering Botox, other, more therapeutic uses are being found.  Many dentists are unaware that Botox can be used to treat TMJ, bruxism, and other types of facial pain caused by muscle spasm.

Botox is frequently used alongside dermal fillers as a nonsurgical method of treating high lip line cases.  Traditional treatment involves periodontal flap surgery that includes substantial osseous reduction.  This procedure would be followed by procedures to establish dental esthetics to complement the surgery.  It doesn’t take a dentist to realize that is far more invasive and aggressive treatment than most people want to undergo.  Alternatively, a bit of Botox to weaken the muscles around the lip and dermal fillers to augment the lips can achieve much the same result with far less expense and recovery time.  Of course, this should be done carefully so as to maintain normal function of the lips.

That’s not to say that the more aggressive option doesn’t have its advantages.  After the treatment is complete, the results are permanent, while Botox and dermal fillers must be repeated a couple of times a year.  However, the results are immediate and recovery time is minimal.  As a dentist, it doesn’t make a whole lot of difference which route the patient chooses, but it does provide more treatment options.

This is just one scenario that shows the role Botox and dermal fillers can play in esthetic dentistry.  Color and position of teeth are no more important to a beautiful smile than the soft tissue around the mouth.  As a dentist it is easy to become so focused on the teeth that one can forget that other areas are just as important.

Botox can also play an important role in orthodontics.  In some patients, a strong mentalis muscle can cause teeth to slip back to their pre-therapy positions.  Botox can weaken these muscles so they can be retrained to follow more normal movement.

Botox can also be helpful for patients getting used to dentures.  Even perfectly fitting dentures can be difficult for patients with strong muscle contractions.

There is some confusion regarding whether Botox fits in the scope of dental practice and it’s important to realize that dentists, because they work almost exclusively in the oral and maxillofacial areas, are at least as skilled as any other healthcare professional that doesn’t spend near as much time working on this area.  Currently, every state allows dentists to offer Botox for therapeutic purposes, and about half of states allow dentists to use it for cosmetic purposes.

Some dentists have concerns that these products should only be used by doctors.  However, I would point out that dentists inject local anesthetic frequently.  Local anesthetics have much greater potential for complications and reactions than Botox or dermal fillers.  After training, you can be just as comfortable injecting Botox as you are injecting local anesthetic.

Another common misconception is that learning to administer Botox takes months of training.  Quite the contrary, most professionals learn to administer Botox and dermal fillers in a one or two day course.  These courses include a hands on component that is absolutely critical to becoming proficient in these procedures and learning to combine them with dental treatment plans.

Isn’t it time to expand your practice to use all of the tools available?  Botox and dermal fillers are minimally invasive tools that can provide additional options to your patients.  The procedures can be performed in just a few minutes while your patient is already in the office for their regular checkups.  Patients love being able to get the procedures done by someone they trust and with whom they have developed a relationship.  It just makes sense.

Dr. Katz is the President and founder of Dentox, a premier teaching facility for dental Botox and dermal fillers and has co-invented most indications for dental uses of Botox.  Dr. Katz has injected and supervised injections on more patients than any other educator in this field.  It is with this extensive experience that he has created protocols for dental esthetics of dermal fillers for many US cosmeceutical companies.

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Economics of Total Facial Esthetics

doing a botox injectionlAs Botox and dermal fillers become more of a mainstay in dental practices, a whole new category of facial esthetics is taking hold.  It is estimated that one out of every five dentists in the US are now offering Botox and dermal filler therapies for both therapeutic and cosmetic purposes, and this area of dentistry is growing rapidly.

Most dentists will say that whitening and veneers are among the most important cosmetic procedures they perform, but many of their patients seem inclined to disagree.  Many patients are more interested in enhancing their smile as a whole than simply getting great teeth.  Many dentists, however, are intensely focused on the teeth, telling patients that all they need is a set of veneers to improve their smile.  These dentists couldn’t be more wrong.

The truth is, a great smile involves much more than just teeth, it involves the tissue both in and around the mouth, such as the lips, cheeks, chin, jowls, and more.  Nearly everyone is familiar with Botox and dermal fillers.  These days all you have to do is pick up a magazine to read about some celebrity getting Botox or dermal filler procedures.

I would challenge you to make one tiny change to your medical history form.  Add a question asking your patients if they’ve ever had Botox or dermal fillers.  You may be surprised, and a little annoyed, at how many people answer yes, despite ignoring your repeated urgings to get a broken tooth fixed.  It is quite common for dentists and their patients to have very different priorities regarding esthetics and well-being.

Why are Botox and dermal fillers so incredibly popular today?  And how could the economics of these procedures affect your bottom line?

In a survey of dentists who have enrolled in these courses, many dentists simply crunched the numbers and come to realize that they can potentially grow their bottom line by offering these services.  Many dentists find these procedures an attractive addition to their services because there is no large, expensive equipment required, no monthly payments, and the accessories needed to perform the procedures cost next to nothing.  They realize that the more of these procedures they perform, the more they can make.  The greatest expense is the actual product, and it’s not necessary to keep a huge inventory as they can be shipped overnight.

Many years ago, I learned the philosophy of faster, easier, and better dentistry.  This is the key to controlling overhead, not just in dentistry, but in nearly any field.  It pays to invest in anything that will both improve the quality of procedures and decrease the time it takes to perform procedures.  Botox and dermal filler therapies certainly qualify.  Our training courses focus on teaching about facial anatomy and physiology, preventing and treating adverse reactions, managing patient expectations, and everything you could possibly need to know about using Botox.  Participants are often shocked to learn that administering the Botox injections takes no more than 5 minutes.  Dermal filler injections take a bit longer, but can still be completed in 15 minutes or less.  Once you have completed your training and established a routine, you’ll be surprised at how many of these procedures you can perform each week.   Ask yourself this; Can I squeeze a couple of extra five minute procedures into my day?  How about if these five minute procedures are especially profitable?

Let’s talk about how much you can charge to perform these procedures.  There are a few different ways you might choose to structure your fee schedule for Botox and dermal fillers.  You might set your fees based on how much product you need to use.  You might set your fees based on what areas of the face are being treated.  Or you might simply offer an overall total facial esthetics and smile makeover package for a flat rate.  Dentists have a unique skillset that allows them to offer facial esthetic packages that might combine Botox with bleaching or veneers, or dermal fillers with crowns or straightening.  The possibilities are near endless.  When you offer Botox, you might be surprised at how many of your patients are then willing to finally get the other procedures you’ve been recommending to them for years.

If you look at what you can charge for Botox and dermal filler products alone, you can easily charge anywhere from $600 to $3,000, and that doesn’t include any dental services you might perform for the patient that day.  This is a big range, but depends on how much product you use, how many areas you are treating, and whether you are performing any type of soft tissue enhancement.  The product you use during the procedure, again depending on how much you use, will cost you between $50 and $500 and your time investment is between 5 and 20 minutes.  It’s easy to see how quickly this can add up.

Now, I know you’re asking yourself whether patients will pay for this.  The short answer is… In a heartbeat.

Currently, more than 30 states allow dentists to offer Botox and dermal fillers for oral and maxillofacial cosmetic purposes, while every state now allows dentists to offer Botox and dermal fillers for therapeutic purposes, including TMJ, bruxism, improve soft tissue function, facial pain, and angular chelitis.  Isn’t it time you started offering your patients the benefits of being able to turn to you for their Botox and dermal filler treatments?  And don’t you owe it to your practice to offer this lucrative, easy, and quick procedure to your patients?

If you think about it, as a dentist, you possess a unique set of skills that allows you to offer a total facial esthetics package that no other type of healthcare professional can, because you are the only one who can treat your patients’ teeth as well as administering the injectables.  A smile enhancement may involve more than just the teeth, but it isn’t complete without great teeth.

Before you can start offering these procedures, you have to get trained.  You didn’t learn to place implants by watching a video or reading a book, and administering Botox and dermal filler injections is just the same.  You must have hands on training with live patients.  You need to fully understand the products you’re using, including what they can do, as well as the anatomy of the parts of the face on which they are used, and how they will affect the entire appearance of the face.

Many other healthcare professionals, including nurses, chiropractors, medical estheticians, and, of course, doctors, are offering these procedures on the very same areas that you work on every day.  Aren’t you at least as skilled in facial procedures as they are?  You see your patients twice a year anyway, and they trust you.  Doesn’t it just make sense to offer the procedure while they’re already in your chair anyway?  Now is the time to offer Botox to your practice.

Dr. Katz is the President and founder of Dentox, a premier teaching facility for dental Botox and dermal fillers and has co-invented most indications for dental uses of Botox.  Dr. Katz has injected and supervised injections on more patients than any other educator in this field.  It is with this extensive experience that he has created protocols for dental esthetics of dermal fillers for many US cosmeceutical companies.

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