Where are your friends and your current patients spending their disposable income? Some people spend thousands of dollars every year on Botox and dermal fillers. Your patients come to see you regularly anyway. If they are getting these treatments, they are making a separate appointment somewhere else. It would be much more convenient for them to get their treatments when they’re already in for their checkups anyway.
You have an existing client base, some of whom are getting or considering Botox or dermal fillers. Marketing your new offering can be as simple as letting your patients know that you offer the treatments. You can even survey your patients. Let them know you are considering offering the new service and simply ask if they would be interested.
The investment is minimal. You could spend thousands on a course and tens of thousands or more on new equipment. Or you can spend $1600 for a live course or $700 for an online course, and nothing on new equipment. Once you’ve completed the Dentox course, your only investment is a few vials of the product. You can recoup your cost the very first time you perform the procedure. Compare this to come investments in new services that can take years and hundreds of uses to recoup your cost.
Chances are your malpractice insurance requires you to take a qualifying course before you can offer the treatments. Dr. Howard Katz, director of Dentox, holds 5 patents and is named on many more. No professional has administered these treatments to more patients. Dentox helped to develop the protocols for these treatments. No other course is led by anyone more knowledgeable on the products or their use.
Whatever you choose for your continuing education credit, look at who is offering the course. Some courses are taught by salespeople who want to sell equipment. Others are taught by random people who don’t know much more about the topic than you do. If you’re going to take a class, you want to learn from a real expert, even better if it is someone who is known around the world for their expertise and extensive experience.
Before investing thousands (or more) on a course, and tens of thousands (or more!) on expensive equipment, consider the course that will pay you back as soon as you get back to the office. Consider Dentox.